Questions?

We hope you’ll find convincing answers to your own inquiries and other Frequently Asked Questions on this page and elsewhere on the website. If not, please take a moment to contact us with your questions and concerns. A curious, educated reader is our best customer!


Some typical questions received to date and our replies:

Q. How did you come up with the title Bazargan?

A. The name was chosen purely for its originality and prominence in the Persian language [meaning a businessperson or trader] and the fact that “bazaar” is a globally recognized and frequently utilized concept. In time, and with some customer education, we believe Bazargan will turn into a very strong brand, given the nature, relevance and timeliness of the product.

Q. Why is Bazargan published only in one language?

A. Bazargan will be produced entirely in English, the international language of business. The majority of Iranian expats are fluent in this language and use it daily. Further, younger generations of Iranians living abroad are in most instances unskilled in written Persian. Therefore, using English ensures Bazargan is exposed to the largest possible reader base. It must also be noted that mainstream advertisers will feel less intimidated with content they can readily comprehend and use. We may produce a Persian-language version of the journal in the future.

Q. How do you differentiate yourself from existing publications in ‘Iranian’ communities? 

A. It is not our intention to compete with expat magazines. These publications are typically published in the Persian language and mostly focused on cultural, political or health issues. As such, they serve an entirely different, and in most instances, local or regional audiences in the range of 3,500-10,000 readers. By contrast, Bazargan will be published entirely in English and focused on business and related subject matter. What’s more, this unique business-to-business media product will be distributed locally, regionally as well as globally, but not at newsstands or ethnic supermarkets. Our target market is comprised of 100,000 readers reached via direct mail or online . Lastly, our editorial and advertising content will be geared toward discerning high-ranking executives whose limited reading time must produce tangible ‘return on investment.’

Q. Are there now, or have there been, other such publications in the Iranian expat community? 

A. As far as we know, this is the very first attempt at creating such a platform, at such a scale, for Iranians residing overseas. Launching and sustaining a credible business media outlet is by no means an easy undertaking. We know of some other minority groups that have failed at similar initiatives, as well as those that have thrived. We have learned from all their experiences.

Q. How do you define an Iranian expatriate?

A. Most ‘expats’ are individuals who left Iran in the late-1970s, mainly to build a better life in relatively free and democratic societies offering better opportunities for education and economic growth. They are typically naturalized citizens or legal residents of their adopted homes but maintain some contact with relatives and friends in the old country. Although many still hold property there, they generally do not have significant business dealings with Iran. A vast majority of expats would support and participate in legal and ethical commercial ties with the country if its system of governance were to change from a dictatorial theocracy to a secular democracy.

Q. In what format will Bazargan  be produced?

A. This magazine will be published in both print and digital formats in order to satisfy new-generation as well as ‘old-school’ readers and advertisers. The overall design, though upgraded in quality, trim size and presentation styles, is that of popular business journals that cover metropolitan markets in North America and Western Europe.

Q. What is an Integrated Media Organization? 

A. An IMO is a content-creation entity that cohesively produces material and context across multiple delivery platforms. As is in our case, specialized information products are centrally produced and distributed to a common target audience. These products include trade and educational magazines, directories and books (both in print and digital/online form), live networking and trade events such as seminars, conferences, exhibitions, retreats and galas, as well as video/film-based communications. Compared to micro-publishers and producers, IMOs benefit from much larger economies of scale and are financially more stable, owing to their diversified revenue streams.

Q. How will you be distributing the journal?

A.The business-to-business (B2B) publication will be sent by postal mail directly to qualified business owners and professionals. The same audience will also be able to access a digital version of the journal on our website. In time, we plan to produce Bazargan for optional access via mobile digital devices.

Q. Is this publication in any way affiliated with the late Mehdi Bazargan, the first prime minister of the Islamic Republic of Iran?

A. There is absolutely no connection between our organization and Mr. Bazargan, his family or estate; neither is there any linkage between us and the Islamic Republic.

Q. How frequently will this business publication be produced?

A. The print and digital versions will initially be published every other month or bi-monthly, according to our business plan. Then monthly, and in due course, depending on market demand, every two weeks. Our news website will carry time-sensitive material round the clock.

Q. Who owns Bazargan and invested in its creation? What revenue model is used to sustain the journal?

A. Privately held Phoenix Publishing, Inc. owns Bazargan and has been the exclusive source of funding for its development to date. The journal will derive its revenues from a combination of advertising and subscription sales. Over time, it will generate additional income from organizing educational and trade events plus other activities.

Q. How unique and credible is your reader database and where did you source the contacts?

A. The assembly of our contact database and global mailing list, very likely the most comprehensive in the Iranian space, was started over five years ago, and is entirely home-grown. This means that some level of in-house research has gone into each record. These contacts were obtained from supportive individuals and businesses, or by systematically following noteworthy people and organizations in the news, and from a vast array of community events and open information sources. For example, all the Iranian yellow pages published in major cities around the globe have been gathered and  integrated into this massive database. In due course, we plan to obtain a circulation audit of the Bazargan mailing list, and to publish various Lists and Directories of businesses for use by our subscribers.

Q. How do you qualify subscribers to receive the free first-year subscription?

A. Individuals wishing to receive Bazargan simply need to show that they are who they claim to be on their subscription forms. Qualification is usually done through a review of their company website or a credible social-media outlet.

Q. When do you plan to publish the first edition of this business magazine?

A. We are planning to have our premier edition debut in 2013. Depending on the extent of advertising support, we will increase the production of Bazargan to its optimum production frequency within two to thee years.

Q. What kind of businesses are covered by Bazargan? Are they selected by their size or revenue?

A. New and established enterprises in all fields and of all sizes are welcome to contact Bazargan with their news and company profiles. We will provide them with coverage commensurate with the significance and impact of their products and services.

Q. How can businesses benefit from participating in Bazargan?

A. Business owners and their staff can benefit from this new and unique information outlet in various ways: They can submit their company news, articles and opinions for publication; read about other companies that may have common or competitive interests; find new partners, investors, vendors, recruits and customers; read about trends and macro-level challenges affecting the community; place ads to promote their organization; attend events organized by the magazine … and much more. Overall, businesses large and small can gain invaluable recognition and added credibility, both individually and collectively, showing how Iranian expat businesses contribute to the overall progress of their host economies.

Q. In which industries do Iranian expats have the strongest presence?

A. You will find a successful Iranian expat working in nearly every imaginable field but the most appealing industries to this group are: Engineering and technology, energy, real estate, architectural design and construction, manufacturing, specialized farming, high fashion, jewelry and furnishings, all forms of transportation, media and publishing, food and hospitality, and of course, medicine, law and financial services. A large number are also involved in the academia while others are increasingly engaging in businesses related to education. Social entrepreneurship is generally on the rise in this community.

Q. How many people would be working for Bazargan?

A. In North America, typically, 10-15 staff members, both salaried and freelance, work for established business journals serving large cities such as Washington or whole counties like Orange. These weekly journals usually cover 3,000-4,000 local companies. At Bazargan, we plan to start with a small team of five to six multi-talented people but expect to grow rapidly to as many as 25 employees and contractors in two to three years’ time. It should be noted that we’ll be covering over 25,000 companies worldwide.